Monotone Screaming
Monotone Screaming is my personal brand—a bold, playful identity I’ve developed over the years through logos, icons, typefaces, and colours that scream “Juniper Behun” without ever saying my name. It has a rich story (you don't need to know it to get the message), but I'll share it below! The story, the logo, the merch, the photos; they all work together to create a notable and memorable brand that keeps people coming up to me and saying, "Hey! You're the mouth logo guy!" ... which is funny to say the least. But, hey, I'm in their brain.
What is
"Monotone Screaming?"
Monotone Screaming is my screen name and pseudonym. This name comes from one of my first large art projects, also known as Monotone Screaming. This piece was a, and hear me out, six foot tall furby... let me explain!
So yes, I based my brand around an obscure toy from the late 80's, but there's a story here to tell.
The Name
It started with a YouTube video. This YouTube video. The video consists of a Canadian YouTuber and internet personality taking a Furby and making it, well, long! In my 13-year-old brand, I decided that this is the perfect way to spend my summer: making my own long Furby. So in the spring of my 8th-grade year, I bought a Furby on eBay. I added batteries and brought him to school to show off to my friend, cause I was weird like that. I proceeded to drop it on the bus to school and have it scream blue murder at me for 15 minutes as I bring it to my STEM teacher's room to turn him off and take the batteries out. Thus, before the Furby was long, his name became a monotone screaming. But that's just the beginning.
The Creature
With the help of my mother and numerous sketchy eBay purchases, I was able to cut and sew 6 feet of patterned fabric and fake white fur together into a tube. With a lot of hand sewing and fudging the process, it would make a fashion designer cry. I finished my horrible/adorable (both?) creation just as I started my freshman year of high school. I brought it to school halfway through the year and kept it in the art classroom for the next few days so it wouldn't get dirty. That was in March of 2020, and we all know what happened next. Monotone Screaming stayed in the art classroom for 6 months during COVID-19. While the world learned important lessons about mental health and safety, poor Monotone sat alone, only occasionally seeing a greatly confused and most likely horrified janitor as they made my high school a safe place.
The Legacy
I eventually got Monotone Screaming back and have since brought him to theatre events, conventions, and many other weird places. He currently lives in my college dorm, wrapped around a floor lamp, staring directly at the door to freak out unsuspecting visitors. I changed my brand name and screen name to Monotone Screaming (or some variation of it) and eventually based my branding on the whimsical and inane art piece that changed my life and inspires me even today. It reminds me to not take things so seriously and to express my truest version of myself because without my weird love of 80s toys and willingness to try something weird and new, I wouldn't be who I am today.
Though I would love it if my work spoke for itself, it's important to have my face out in the world. I had a chance to work with the amazing William Brown on a creative headshot shoot using these plexiglass sheets in my brand colours!
If you have seen me in real life, you will most likely know that my hair never stays the same colour for long. You never know what to expect with me, but you know I'll always be sporting fun and funky hair!
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